Our story

“Why don’t dogs have Petchup?”

Every brand starts somewhere. Ours started with a question from a child.

That child was Delia Corcoran, our founder’s daughter. It was a simple question, and a funny one, but the more we thought about it, the more it made sense. Our dogs are part of the family. They share our homes, our walks and our sofas. So why does their dinner look exactly the same, every single day?

Together with her sister Erin, Delia’s question became the foundation of a whole company, and the two of them gave it its name: The Delia + Erin Food Company. The Derin Food Company.

Nothing existed to go on top of a dog’s dinner, so we made it. Petchup™ is a tasty, dog-friendly sauce you squeeze over your dog’s usual food. It doesn’t replace anything they already eat. It simply turns the same old bowl into something worth wagging for.

Then it faced its toughest critic. Ozzy, our founder’s dog, did the side-by-side tests himself, and given the choice he went for Petchup™ over a plain biscuit and over dog peanut butter. That settled it.

Today Petchup™ is the UK’s first pet condiment: five flavours, a squeeze bottle for the cupboard, sachets through the letterbox, and a growing community of Bowl Mates. And it all comes back to one brilliant question.

Adam Corcoran, Founder

Petchup founder Adam Corcoran with his black Labrador Ozzy on a woodland walk
Adam and Ozzy, out on a walk
Ozzy, Petchup's Chief Taste Officer, a black Labrador lying on the grass
Ozzy, Chief Taste Officer

Community

Bowl Mates

Our online community for dogs and the people who love them. Share photos, swap tips and make new friends on four legs and two.

Join Bowl Mates

  • A profile for your dog, with photos and their favourite flavour
  • Chat with local dog owners
  • First taste of new flavours before anyone else
  • Rewards when your friends join Petchup™